Natural Born Salon, a destination to bring out your style

Natural Born, the name is the spirit of Moi Gonzalez. Experience what passion and talent can do for you


“When I talk with someone and learn about them and what they want, I just start to reveal that style inside them.”

You are the design we work with

At Natural Born, our team has a way of working together to bring out the best in everyone

One vision, many styles

In creating a style, Natural Born uses different tools and talents to bring out the one from inside you.

The cut

Whether it is a precision cut, layer, razor, fade or clipper you are looking for, we can create just the perfect length to fit your face shape.


One of the specialties at Natural Born Salon…just like the seasons, we follow a wonderful mix of tonalities to best fit your hue.


Choose your tone whether it is Neutral or Bold, we will help you achieve that look that brings out your best features
Moi Gonzalez

Moi Gonzalez

Creator and Founder of Natural Born

Moi Gonzalez is the owner and founder of Natural Born Salon. Natural Born is not just a salon, it is an extension of his passion and talent for style. Moi does not create your style as much as he brings it out of you. With an uncanny approach beyond his years, his old soul thinking is the culmination of years of training alongside his natural ability. You are in his salon to express your style. His selfless approach is one of listening to you, what you want and who you are form the direction of his talent.

A native Chicagoan, Moi was attracted to hair before he started his career. In fact that attraction was not to cut hair, is was about color and texture. He started with friends and found a passion and love for the experience of personal style. With that love, he began to hone his skills and talent. Moi learned the craft and the business from some of the best. From his learning years at major salons and alongside top stylists, Moi found his own voice and style to offer to clients. That is how Natural Born came to be.

When you enter Natural Born Salon, the focus is on you. Whether it be the scalp massage for a man, or the consultation to a full makeover, color change or look that lets you bring out the best in you.

Natural Born focus is on bringing out your style. Naturally.



Natural Born Salon

  • 2734 N Western Ave., Chicago, IL 60647
  • (773) 342-1313
  • Hours by appointment